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Pacific Place — Summer Is My Happy Place

The visual identity for Pacific Place’s midsummer campaign.

Client
Pacific Place
Year
2020
Role
Art Director, Graphic Designer
Pacific Place — Summer Is My Happy Place — cover

About the project

Visual identity for SUMMER IS MY HAPPY PLACE. Pacific Place dedicated the campaign to colourful, fashionable colours to welcome midsummer, and invited customers to choose from a series of summer products ready for the bright sunshine.

The festival ran from 9 to 31 May 2020.

Pacific Place — Summer Is My Happy Place — image 1
Pacific Place — Summer Is My Happy Place — image 2
Pacific Place — Summer Is My Happy Place — image 3
Pacific Place — Summer Is My Happy Place — image 4
Pacific Place — Summer Is My Happy Place — image 5Pacific Place — Summer Is My Happy Place — image 6
Pacific Place — Summer Is My Happy Place — image 7Pacific Place — Summer Is My Happy Place — image 8Pacific Place — Summer Is My Happy Place — image 9

Credits

  • Client: Pacific Place
  • Art direction and design: Alan Chan
  • Agency: Stonewoodesignlab
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