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Red Packet Design — BMW HK, Joy Is Timeless

Red packets (lai see) for BMW Hong Kong, on the theme “Joy Is Timeless”.

Client
BMW Hong Kong
Year
2019
Role
Graphic Designer
Red Packet Design — BMW HK, Joy Is Timeless — cover

The idea

In Hong Kong, BMW has long stood for luxury and prestige. Locally it is called “Bǎo Mǎ”, a precious steed, a name that speaks to people here: prestige combined with the power and staying power of a horse.

That is the essence of BMW, the prestigious driving machine with impeccable aesthetics and uncompromising performance.

Red Packet Design — BMW HK, Joy Is Timeless — image 1
Red Packet Design — BMW HK, Joy Is Timeless — image 2
Red Packet Design — BMW HK, Joy Is Timeless — image 3
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